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Privacy Policy

Wild Peaks customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

Our contact details

Email

hello@wildpeaks.co.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details
  • Addresses
  • Purchase or account history
  • Payment details (including card or bank information for transfers and direct debits)
  • Website user information (including user journeys and cookie tracking)

Cookies and Tracking Our website uses cookies to provide essential functionality, such as remembering items in your shopping cart, and to analyze our website traffic via tools like Google Analytics. You can manage your cookie preferences through your browser settings or our on-site cookie banner.

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details
  • Addresses
  • Purchase history
  • Account information, including registration details

We collect or use the following information for service updates or marketing purposes:

  • Marketing preferences
  • Website and app user journey information

Lawful bases

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Contract: We collect and use your personal information to fulfill our contract with you. This includes sharing your name, address, and order details with our printing partners and couriers so they can manufacture and deliver your order.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Contract

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent

Where we get personal information from

  • People directly

Who we share your personal information with
To fulfill your orders and provide our services, we share your personal information with the following categories of third parties:

  • Printing and Manufacturing Partners: We share your name, shipping address, and order details with our third-party printing partners who manufacture and ship our products directly to you.

  • Delivery and Courier Services: We share your contact details and address with postal and delivery companies to ensure your items reach you.

  • Payment Processors: We use third-party payment providers to securely process your transactions.

  • Professional Service Providers: This includes IT, website hosting, and marketing platform providers that help us run our business efficiently.

We only share the minimum amount of data necessary for these partners to perform their specific services. We do not sell your data to third parties for their own marketing purposes.

International Data Transfers As we work with global printing partners to fulfill orders, your personal information may be transferred to, and processed in, countries outside of the UK (such as the USA or EU). We ensure that any such transfers are protected by appropriate legal safeguards, such as Standard Contractual Clauses or the UK International Data Transfer Agreement, to ensure your data remains protected to UK standards.

How long we keep your information We only keep your personal information for as long as is necessary for the purposes set out in this notice. We typically retain order information and contact details for 6 years following the completion of a purchase to comply with UK tax (HMRC) and legal record-keeping requirements. After this period, your data will be securely deleted or anonymized.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal data.

Your right to rectification – You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal data in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal data in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.

You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

24 April 2026